Comments on: Marketing Failure in Canada? http://www.carbontax.org/blogarchives/2008/09/28/marketing-failure-in-canada-2/ Pricing carbon efficiently and equitably Sun, 14 Mar 2010 15:23:29 +0000 http://wordpress.org/?v=2.9 hourly 1 By: James Handley http://www.carbontax.org/blogarchives/2008/09/28/marketing-failure-in-canada-2/comment-page-1/#comment-36030 James Handley Wed, 01 Oct 2008 04:08:40 +0000 http://www.carbontax.org/blogarchives/2008/09/28/marketing-failure-in-canada-2/#comment-36030 <blockquote> <strong>HOORAY!  Dion's leading and educating</strong></blockquote>      I admire Dion's grit and framing of the issue.  "Green Shift" sidesteps anti-tax reflexes, giving him space to explain.  He stresses that it's revenue-neutral: the Auditor General will certify that every cent is returned to taxpayers every year.   Dion's focus on climate policy is educating Canadians about the issue, in stark contrast to leading US candidates who mumble about cap-and-trade, pretending that it will reduce emissions and do so without costs -- refusing to even attempt to enlighten voters about what's at stake and what's needed.        Brutal storms like Hurricane Ike and glaciers the size of Manhattan breaking off "focus the mind" on climate.  John Lennon begged, "Gimme Some Truth."   Dion's bold enough to try.  I'm starving for even a little truth about climate policy in the U.S. presidential campaigns.  

HOORAY!  Dion’s leading and educating

     I admire Dion’s grit and framing of the issue.  "Green Shift" sidesteps anti-tax reflexes, giving him space to explain.  He stresses that it’s revenue-neutral: the Auditor General will certify that every cent is returned to taxpayers every year.   Dion’s focus on climate policy is educating Canadians about the issue, in stark contrast to leading US candidates who mumble about cap-and-trade, pretending that it will reduce emissions and do so without costs – refusing to even attempt to enlighten voters about what’s at stake and what’s needed.  
     Brutal storms like Hurricane Ike and glaciers the size of Manhattan breaking off "focus the mind" on climate.  John Lennon begged, "Gimme Some Truth."   Dion’s bold enough to try.  I’m starving for even a little truth about climate policy in the U.S. presidential campaigns.  

]]> By: David Collins http://www.carbontax.org/blogarchives/2008/09/28/marketing-failure-in-canada-2/comment-page-1/#comment-36003 David Collins Tue, 30 Sep 2008 21:04:56 +0000 http://www.carbontax.org/blogarchives/2008/09/28/marketing-failure-in-canada-2/#comment-36003 If the Carbon Tax is a "product" to be sold, its purpose is to help "cure" Anthropogenic Global Warming. Taxes are notoriously hard to sell, even special ones for an immediate and popular purpose. The Carbon Tax is thus doubly hard to sell: there are a multitude of interests long hostile toward doing anything about AGW, with denying its existence still one of their major weapons; "Taxes" has been turned into a vulgar word by other interests, hostile and misguided, singularly and severally; and debate on the issue is severely hampered by an absence of courtesy and decorum such that comments like the above #1 are socially acceptable.         Evidence pointing toward advancing Anthropogenic Global Warming and that its consequences are bad is at least as solid as is evidence pointing toward advancing Anthropogenic Financial Meltdown and that its consequences are bad. There is no evidentiary shortfall, other than in the hands of cranks, hacks, shills and corporate clacques.         Hence, it seems that what is needed is indeed proper marketing. This is a far more difficult challenge than I had thought it would be. Presenting the facts, with their facets colored and shaded by a full range of viewpoints and opinions, appears altogether inadequate. I am wondering whether the wiser course for discussion(s) should rather be to explore "marketing" approaches. For starters, this would be what word should be used for "marketing" — that word carries more than its share of baggage. If the Carbon Tax is a "product" to be sold, its purpose is to help "cure" Anthropogenic Global Warming. Taxes are notoriously hard to sell, even special ones for an immediate and popular purpose. The Carbon Tax is thus doubly hard to sell: there are a multitude of interests long hostile toward doing anything about AGW, with denying its existence still one of their major weapons; "Taxes" has been turned into a vulgar word by other interests, hostile and misguided, singularly and severally; and debate on the issue is severely hampered by an absence of courtesy and decorum such that comments like the above #1 are socially acceptable.         Evidence pointing toward advancing Anthropogenic Global Warming and that its consequences are bad is at least as solid as is evidence pointing toward advancing Anthropogenic Financial Meltdown and that its consequences are bad. There is no evidentiary shortfall, other than in the hands of cranks, hacks, shills and corporate clacques.         Hence, it seems that what is needed is indeed proper marketing. This is a far more difficult challenge than I had thought it would be. Presenting the facts, with their facets colored and shaded by a full range of viewpoints and opinions, appears altogether inadequate. I am wondering whether the wiser course for discussion(s) should rather be to explore "marketing" approaches. For starters, this would be what word should be used for "marketing" — that word carries more than its share of baggage.

]]> By: Norman http://www.carbontax.org/blogarchives/2008/09/28/marketing-failure-in-canada-2/comment-page-1/#comment-35948 Norman Mon, 29 Sep 2008 23:30:28 +0000 http://www.carbontax.org/blogarchives/2008/09/28/marketing-failure-in-canada-2/#comment-35948 Maybe the public doesn't believe that Canada is that bad a polluter. Or Stephan Dion is not that effective of a leader, honestly he looks like a spokesperson for Viagra or Cialitis. Maybe the public doesn’t believe that Canada is that bad a polluter. Or Stephan Dion is not that effective of a leader, honestly he looks like a spokesperson for Viagra or Cialitis.

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