Perhaps you might include http://www.payyourairshare.org/ in your links section. If nothing else, they may have a reasonably catchy name for a carbon tax. We’ll see if they can bring support to the cause.

Cheers,
Bob

Thanks for you comment.  I hope we don’t sound defensive.  We sure don’t have any reason to be.  We haven’t proposed a rebate to business because we know that most businesses will simply pass the cost of the tax on to the ultimate customers. 

 Bob,

We’re often asked why we chose to call ourselves the Carbon Tax Center instead of avoiding the "T" word.  The simple answer is that it wouldn’t have mattered.  If we had called ourselves something else, tax opponents would have argued, with some justification, that we were playing games.  There is no getting around the fact that we are proposing a tax on carbon; our challenge is make it clear that we are proposing a tax shift rather than a tax increase.  Are we right?  I don’t know we don’t have the budget for focus groups.  As you may have noticed, FPL is proposing a "fee" and perhaps we’ll be surprised and its approach will have more traction.  We’ll try to keep an open mind on the subject.   

 Dean,

 Thanks for mentioning the Earth Policy Institute Paper.  It’s excellent and I should have put a link to it on our web site.  I’ll do so.

More than one commenter has written about playing down the “tax” aspect of a carbon tax. Was much thought give to calling it something different from the start? Would we be better off promoting a Carbon Emission Surcharge? Climate Protection Fee? Investment for a Cleaner Future? Something that doesn’t say “tax.”

Cheers,
Bob